Dianna Singh

Dianna Singh, a beauty editor and designer, launched her eponymous line in 2025. She created a clothing brand that treats garments like beauty essentials—effortless, expressive, and celebratory. Anchored by caftans for their ease and presence, the collection is designed to feel as transformative as red lipstick: simple to wear, impossible to ignore.

We partnered with Dianna to create the brand identity and Shopify website, translating her bold yet elegant sensibility into a visual world rooted in color, confidence, and ease. The system is layered with custom illustrations to add texture and pattern, bringing a sense of play and personality to the digital experience while supporting a seamless shopping journey.

SERVICES
Brand Identity
E-Commerce
Illustration