Grover Rad

Grover Rad, founded in 2022 by Lizzie Grover Rad, is a fashion brand that designs conversation-starting clothing inspired by art and culture. Each seasonal collection explores a distinct concept, brought to life through bold prints and thoughtful references to the art world.

We partnered with Grover Rad to launch the brand from the ground up—shaping its visual identity, tone, and design direction. The brand identity reflects Grover Rad’s deep appreciation for art, history, and sophistication. A palette of rich, muted tones sets the stage for the collections’ vibrant patterns, while a refined serif logo situates the brand firmly within the luxury space and evokes its editorial, idea-driven spirit. Visit →

SERVICES
Brand Identity
Packaging Design
E-commerce

The Mark

The Grover Rad mark emerged intuitively while studying a Picasso work that shaped the brand’s beginnings. Within the rhythm of his linework, the letters G and R revealed themselves organically—discovered rather than constructed.

Hand-drawn and imperfect, the mark brings a sense of gesture and humanity that contrasts the precision of the serif logo. Together, they balance structure and expression, grounding the brand in art history, observation, and the belief that inspiration appears when you look closely.