The Elder Statesman
The Elder Statesman is a luxury ready-to-wear brand based in Los Angeles, celebrated for its exceptional knitwear, bold use of color, and unmistakably laid-back, psychedelic aesthetic. The brand strikes a rare balance between luxury and levity, elevating cashmere to a fresh, contemporary place. In addition to crafting many of their garments in their downtown LA factory, they collaborate with artisans across a range of disciplines, resulting in pieces that feel both handmade and heirloom-worthy.
While The Elder Statesman had long focused on wholesale and in-store retail, the brand aimed to expand its direct-to-consumer presence with a fully custom e-commerce experience. As Art Director, I led the design of the new Shopify site from the ground up—creating wireframes, building visual concepts, and working closely with a development team through to launch.
The final site channels the brand’s playful, unconventional energy through immersive video, interactive product features like pop-outs, and a robust custom embroidery portal. To further personalize the experience, I contributed bespoke design elements, including script fonts derived from my own handwriting, echoing the brand’s handcrafted ethos and creative spirit.
SERVICES:
E-Commerce, Brand Strategy, Art Direction, Packaging, Illustration
CREDITS:
Creative Director: Bailey Hunter
Development: Grizzly & Poppy
Photography: Emma Trim, Benjamin Askinas
Video: Tucker Phillips
Website Redesign
The redesign reimagined The Elder Statesman’s handcrafted ethos for the digital space — infusing the site with color, texture, and movement. Handwritten details and bold imagery highlight campaign creative while guiding users seamlessly between storytelling and shopping. The result is a vibrant, editorial experience that feels distinctly The Elder Statesman.
Social Campaigns
In collaboration with The Elder Statesman’s creative director, I led art direction and content production for social campaigns that brought the brand’s tactile, expressive world to digital life. Working with photographers, videographers, and designers, I created assets that extended the brand’s joyful, handcrafted ethos across platforms.
