Saie

Saie is a clean beauty brand known for its good-for-you makeup products, sold through its website, Sephora, and other major beauty retailers. With design at the heart of its identity, Saie blends playfulness with an elevated, modern aesthetic, making clean beauty both accessible and aspirational.

We partnered with Saie on several creative initiatives, including the “Let’s Go” campaign, which visually introduced an expanded shade range for their bestselling Slip Tint—a tinted moisturizer with SPF. The campaign featured playful cutouts in the brand’s signature lilac, paired with rounded brushstroke typography to create a fresh, energetic feel. The visuals appeared on billboards in West Hollywood, in The New York Times, and as wildpostings across New York City.

Our collaboration also included custom-illustrated holiday packaging and a unique face chart design used in Saie’s masterclass activations—projects that brought beauty education and seasonal storytelling to life through thoughtful, on-brand illustration and design.

SERVICES
Art Direction (Launch Campaign Shoot)
Print Design
Digital Design
Illustration

CREDITS
Photography / Model: Jenn Collins
Photography / Product: Dimitri Newman
Photography / Office : Genevieve Garruppo
Videography: Shawn Butcher

Custom Holiday Packaging

We created a custom illustrated holiday wreath filled with Saie's best-selling lip glosses—an exclusive design that captured the brand’s playful spirit and clean beauty aesthetic. The limited-edition product quickly sold out and became a fan favorite among Saie customers, generating excitement and high engagement across social media.

Face Chart Illustration

We designed a custom face chart for Saie’s in-person and virtual masterclass activations. This illustrated diagram provided a clear, on-brand visual guide for demonstrating step-by-step makeup techniques, helping attendees follow along as Saie artists taught signature looks. The face chart seamlessly blended educational utility with Saie’s clean, modern aesthetic.