Saie

Saie is a clean beauty brand celebrated for its good-for-you makeup products, available through its website, Sephora, and other leading beauty retailers. With design at the heart of its identity, Saie blends playfulness with a refined, modern aesthetic, making clean beauty both accessible and aspirational.

SERVICES
Art Direction (Launch Campaign Shoot)
Print Design
Digital Design
Illustration

CREDITS
Photography / Model: Jenn Collins
Photography / Product: Dimitri Newman
Photography / Office: Genevieve Garruppo
Videography: Shawn Butcher

Let’s Go Campaign

The “Let’s Go” campaign introduced an expanded shade range for Saie’s bestselling Slip Tint SPF tinted moisturizer. The visual concept paired playful lilac cutouts with rounded brushstroke typography, creating a fresh, energetic feel. The campaign appeared on billboards in West Hollywood, in The New York Times, and as wildpostings across New York City. A mini magazine insert was also created for a bespoke influencer box, extending the campaign into a tactile, editorial format.

Custom Typography

A bespoke handwritten script font was developed and integrated into Saie’s branding for the Let’s Go campaign, becoming a signature element of their visual identity. The custom typography introduced a personal, approachable edge to their otherwise modern aesthetic, helping the brand stand out in a crowded beauty market. Saie continues to carry this DNA forward, frequently incorporating script fonts into their Instagram content to reinforce a recognizable and playful voice.

Custom Holiday Packaging

A custom-illustrated holiday wreath featuring Saie’s best-selling lip glosses was designed as an exclusive, limited-edition product. The artwork captured the brand’s spirited yet clean aesthetic, sold out quickly, and became a fan favorite, sparking excitement and high engagement on social media.

Face Chart Illustration

A custom face chart was created for Saie’s in-person and virtual masterclass activations. The illustrated guide combined educational clarity with the brand’s modern aesthetic, providing a step-by-step visual for demonstrating makeup techniques and helping attendees follow along as Saie artists taught their signature looks.